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‘No Time to Die’ Poster Is Making 007 Fans Furious for Some Reason

A lot of people are mad about what looks to us like a pretty ordinary poster.

MGM/Sony/EON Productions

James Bond fans spent this weekend celebrating James Bond Day (the anniversary of the release of Dr. No in 1962) analyzing the first poster for Daniel Craig’s final turn as the iconic spy. Many of them were, shall we say, less than thrilled.

The poster shows a tuxedo-clad Craig standing in front of a weathered turquoise wall, looking off into the distance. The title of the film is printed in large, white letters in a distinctive typeface.

It is, all in all, a fine poster. It doesn’t reveal any significant information about the film or particularly blow us away with its aesthetics, but it is in line with the first posters of other modern Bond films, which one fan account pointed out usually feature just the lead actor and the title of the film.

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And yet, there’s something about this poster that’s very unpleasant to the kind of folks who voice their opinions about James Bond movie posters on the internet.

A bad movie can have a great poster and a great movie can have a bad poster, so it doesn’t make much sense to get riled up over a poster because you think it means the movie will be like it, particularly in this case when the poster doesn’t offer much in terms of clues to what the film will actually be like.

One fan account summed up the premature panic around the poster succinctly with the right message to stressed-out fans: stay loose.

No Time to Die will be released on April 8, the day that the strong opinions about this poster will presumably be crowded out by strong opinions of the actual movie, which will then give way to even stronger opinions about who the next Bond should be.