Privacy Policy

Personal Information

In order to supply you with Fatherly’s emails, we need your email address.

Other Information

Fatherly may also request additional information such as age, buying preferences, annual income, or other demographic or profile information. We use this information to better tailor our content and improve the experience on our site. We may also share this information with third parties, such as advertisers, but only in aggregate, anonymous form.

Usage Information

In addition to collecting other personal and non-personal information, Fatherly may gather other information on how our site is used. This information is not personally identifiable and will be used to determine how our website is being used. Examples of such information is: How much time do users spend on our site? What pages do they view? What sites did they come from? What sites do they go to? All of this information is collected to help us create a better, faster, more efficient website and provide you with better content.

Review and Access

Upon request, Fatherly will provide you with a summary of the information we’ve collected about you, and the opportunity to correct, update or modify this information.

How to Opt Out

You can unsubscribe from receiving Fatherly emails at any time. You can unsubscribe by clicking on the “Unsubscribe” link in the footer of any Fatherly email and following the instructions.

Third-Party Advertising

We use Google DFP to deliver ads on our Web site. Information on how Google manages data in its ad products can be found here. Occasionally, you’ll get an email marked “Dedicated Email” in the subject line and in the email header. These emails are not necessarily reflective of the opinions of our editorial staff. They are content paid for by our sponsors, and allow us to provide you with the FREE content you love.


Like most other websites in the universe, Fatherly might place or recognize cookies, small text files, on your browser in order to help us retrieve information vital to providing the best possible service. Our cookies allow us to recognize you and simplify your user experience. Fatherly will never use cookies to obtain any information from your computer not related to our site. For more information and to opt out of interest-based advertising, please visit NAI Consumer Opt Out.

Third Party Cookies

In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique cookie on your browser.

Links to Other Sites

As a curator of the best possible information, Fatherly often links out to other sites. We are not responsible for any content that appears on these sites, nor do we endorse them. For questions about these sites, please consult their individual privacy policies.


All of the information described above is recorded on restricted database servers.


Fatherly may make changes to this policy at any point. If and when we do, we’ll be sure to inform you here so be sure to check back often if you are interested.

Contact Us

If you have questions about this policy, or about the site, please contact us or you could also review our About page.